Outside the products, I take on three kinds of work: judging hackathons and pitch competitions, advising founders through the first year of a company, and working with brands on content and search authority. Each section says what I look for, what you get, and how to reach me.
I score the way I would want my own work scored: does it run, who is it for, and what did the team learn building it. Every team I score gets written notes, not only the winners.
Weekend and week-long builds, in person or remote.
What I look for
University venture competitions, accelerator demo days, pre-seed and seed pitches.
What I look for
Science and engineering fairs, undergraduate research days, student AI and data challenges.
What I look for
Send the date, the format and who is competing.
Send the details Book a callMost early companies stall at one stage, not all six. I work on the stage you are stuck in, using the same methods I use on my own products, and you leave each stage with something concrete.
What we work onCustomer discovery interviews, a sharp ideal customer profile, and a problem statement customers repeat back to you.
What you leave withInterview notes, a one-line ICP and the first 20 accounts to call.
Riseapp.ai pivot after 30+ interviewsWhat we work onPick the narrowest version someone will pay for, set a price to test, and write the offer in the customer's words.
What you leave withA priced offer and a page that explains it in one screen.
Keystone, priced for its first design partnersWhat we work onScope the first version, choose a stack the team can maintain, and put guardrails on any AI before users see it.
What you leave withA working product in users' hands within weeks, with tests on the parts that touch money or data.
Currently, live in three weeksWhat we work onPick one or two channels the team can run, build a target list from buying signals, and set up outreach that a person reviews.
What you leave withDesign partners or first paying users, and a channel worth doubling.
The GTM system that halved manual sales-ops timeWhat we work onA small metric tree, a weekly review, one decision log, and automation for any task done three times.
What you leave withA dashboard the founders open every Monday and a meeting that ends in decisions.
Dashboards built for leadership teamsWhat we work onRead the company the way an analyst does: market, wedge, moat, the numbers that matter at this stage, and what would change an investor's mind.
What you leave withAn investment memo written about your company, and a list of the gaps to close before you raise.
How I write a memoFirst-time and university founders, operators spinning a product out of a services business, and studios running several builds at once.
Tell me which stage you are in and what is blocking it.
Book a callEmail meMentoring programsI work with companies whose products I use or whose market I write about. That means content people come back to, and pages that search and AI answer engines can cite. Every partnership is disclosed.
Tell me the product and who you want to reach.
Pitch me the idea Book a callPick a slot and it lands on both our calendars. Times show in your own time zone.
Loading the calendar. If it does not appear, open it on Calendly.
A product idea, a team that needs another builder, a competition that needs a judge. Tell me what it is and I will say straight away whether I am the right person.