Helping owners get from zero to one
I mentor small business owners and early founders on finding their first customers, choosing channels they can actually run, and handing repeat work to AI automation. It is the same work I do on my own products, made practical for a business without a tech team.
Where I mentor
Founder Institute
A pre-seed program that helps founders get from idea to a fundable company.
fi.coEforAll
Accelerators and pitch events that help people start businesses in their own communities.
eforall.orgBuilding 0 to 1 GTM strategies
Customer acquisition through a multi-channel approach
What a session usually covers
Every session ends with something you can do that week. These are the four conversations that come up most.
Find your first ten customers
Who buys first, where they already spend time, and the message that gets a reply.
Pick channels you can actually run
Two or three channels that fit your hours and budget, tested in short cycles before you spend more.
Hand the busywork to automation
The tasks you repeat every week, rebuilt with tools like Zapier, n8n or an AI assistant, without hiring an engineer.
Go from idea to a first version
The smallest product someone will pay for, and how to know when it is ready.